Club la Costa Resorts & Hotels - Full Of Eastern Promise
May 7, 2009 by admin ·
Owners Perspective Magazine - Article by Fiona Klonarides for July 2008 Edition of Owners Perspective Magazine
With its intriguing mix of old meets new and east meet west – not to mention scenery straight out of a glossy travel magazine, all eyes are on Turkey this year. Low prices, beautiful beaches and high quality facilities are just a few reasons why 27 million visitors will be enjoying the delights of Turkey this season. Soon Club La Costa’s brand new beach and spa resort - Adonis Private Residences & Club - will welcome members for the first time.
Last year some 23 million tourists soaked up the sun on Turkey’s world-famous beaches, energising its economy and making it one of the top holiday destinations anywhere in the world. This year, the Turkish Hotel Federation (TUROFED) expects the number of visitors to
increase by a cool four million. It’s a summer love affair that shows no signs of cooling - Turkey is now hot on Spain’s heels in the holiday hotpspot rankings.
Although Turkey plans to enter the Eurozone, Turkey’s lira is still the local currency, which is good news for British visitors. Prices are still low compared to other parts of Europe, and the recent “pound-versus-euro” see-saw makes Turkey twice as appealing to British holidaymakers looking for a new way to stretch their pounds this summer - without having to fork out for a transatlantic flight.
Turkish developers have, in the main, been careful not to over-develop their precious coastline and the south west coast, with its much-photographed pine-clad mountains, olive groves and uncrowded beaches, is refreshingly under-developed compared to many of the Spanish Costas.
Antalya, Marmaris and Bodrum are among Turkey’s most popular tourist spots, all conveniently close to airports. Small but perfectly formed, Bodrum is an idyllic spot even in winter, with its very own picture postcard landmark, the romantic 16th century Castle of St. Peter. When the holidaymakers have left, Bodrum’s cafés serve Turkish coffee (türk kahvesi) to the villagers, the sunbeds are stored away, and the boardwalks of chic beach clubs lie empty until the new season.
In summer it’s a different story: Bodrum’s population swells from 50,000 to almost half a million and its quiet harbour becomes a temporary home to yachts and have-yachts. Bodrum changes in true chameleon-style from quiet fishing village to Cannes meets Ibiza, when the entire peninsula comes here to party. Sting, Tom Hanks and Shakira are among those who love the low key glamour of the place – here they can escape the paparazzi – a rare luxury - and soak up the Turkish sun at the pool of a million euro villa or on the deck of a private yacht.
One of Bodrum’s hoteliers remembers a jaw-dropping James Bond moment when Octopus, the 414-ft super yacht owned by Microsoft co-founder Paul Allen, pulled into Bodrum harbour – a sort of Alice In Wonderland vision for those who watched while the mega-yacht, complete with two helicopters on its top deck, made smaller yachts look like anchovies.
One European resort developer that plans to expand into Turkey is Club La Costa Resorts & Hotels. Soon Club La Costa members will be able to stay at a brand new resort, the Adonis Private Residences & Club, for the very first time.
As with all of CLC’s resorts, prime location and optimal onsite amenities are prerequisites. In an idyllic coastal spot right by a turquoise blue bay on the south west coast near Didim, Adonis Residences & Spa is a mix of 60 modern townhouses and apartments, steps from a pristine private beach. The backdrop is breathtaking: rows and rows of olive, lemon and fig groves, as far as the eye can see, and this oasis is just an hour and a half north of Bodrum. Lucien Le Moing, Director of Product Development, says CLC added Adonis to the Vacation Club portfolio to accommodate demand from Club La Costa members requesting more eastern Mediterranean destinations.
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